DYNAMIQ IN THE NEWS: DOES YOUR ORGANISATION KNOW WHEN IT'S IN CRISIS?
DOES YOUR ORGANISATION KNOW WHEN IT'S IN CRISIS?
30 April 2014In July 2014, Dynamiq Strategy's Managing Director Gary Rigby will be presenting at the World Conference on Disaster Management in Toronto. His presentation will cover the topics below, with the session ensuring attendees hold all the aces in a crisis...
Crises do not make appointments – they can occur any time and under the most unfavourable circumstances. Once a crisis does happen, it escalates rapidly and tests your resilience. How you recognise the problems and how you respond will define your success or failure and hence your future survival. Get it wrong and the penalties are high and your reputation tarnished.
Unfortunately, many crises are made significantly worse because senior management either fails to recognise the issues, or simply deal with them in the wrong way. We know every business should have a crisis management plan; but knowing when to escalate and enact it are vital. Crisis management is about making timely decisions based on best facts and clear thinking when operating under extraordinary conditions.
So, how do you know when your organisation has crossed a threshold and moved from dealing with a day to day business problem into a crisis situation? Can you quickly identify all aspects of your business that may be affected? Is it robust enough to ensure everyone following it will come up with the same decision? Will it ensure the right people get to know at the right time when you really do have a problem? Will it help you identify where you need to focus your efforts for the best results? In the heat of the moment, will everyone know exactly what to do or waste valuable time dusting off the crisis management plan?
In any crisis situation, time is against you and social media has made this even more pertinent. Early recognition and response are crucial prerequisites for survival; failure to deliver appropriately means severe damage to your reputation. Implementing a process that guarantees consistent early identification, classification, notification and activation when problems arise gives your organisation the head start. Don’t waste time wading through process maps – make sure that responders have the one page tool that buys you the most valuable commodity…time. Most crises cost money but they don’t destroy the brand. What does destroy reputations and kill companies is poor crisis management and the lack of organisational resilience. Crises cost executives their jobs, and the stock market is brutally unforgiving of poor management performance. This is a high stakes game with only winners and losers.
- Gary Rigby, Managing Director, Dynamiq StrategyBack to all news