By Dynamiq Strategy Managing Director, Gary Rigby


Does your organisation know when it’s in crisis?

Crises do not make appointments. They can occur any time and under the most unfavourable circumstances. Once a crisis does happen, it can escalate rapidly and test your resilience. How you recognise and respond to problems will define your success or failure. Get it wrong and the penalties can be high.

Unfortunately, many crises are made significantly worse because senior management either fail to recognise the issues, or simply deal with them in the wrong way. We know every business should have a crisis management plan; but knowing when to escalate and enact it are vital. Crisis management is about making timely decisions based on facts when operating under extraordinary conditions.

So, how do you know when your organisation has crossed a threshold and moved from dealing with a day to day business problem into a crisis situation? Can you quickly identify all aspects of your business that may be affected? Is it robust enough to ensure everyone following it will come up with the same decision? Will it ensure the right people are notified when you really do have a crisis? Will it help you identify where you need to focus your efforts? In the heat of the moment, will everyone know exactly what to do, or waste valuable time dusting off the crisis management plan?

In any crisis situation, time is against you and social media can further complicate a situation. Early recognition is a crucial prerequisite for an effective response. Implementing a process that guarantees early identification, classification, notification and activation when problems arise gives your organisation the head start it needs. Don’t waste time wading through process maps – make sure that responders have the one-page tool that buys you the most valuable commodity…time.

Most crises cost money but they don’t destroy the brand. What does destroy reputations and kill companies is poor crisis management and the lack of organisational resilience. Crises can cost executives their jobs, and the stock market is brutally unforgiving of poor management performance. This is a high stakes game with only winners and losers.

Right, you have a crisis plan (you do, don’t you?) but does everyone in the company understand what actually constitutes a crisis? Can they identify when an issue becomes a crisis? Contact Dynamiq Strategy Managing Director, Gary Rigby to learn how your organisation can:

1) Improve resilience by ensuring early recognition of issues and crises.
2) Ensure everyone in an organisation is capable of being a problem radar screen.
3) Improve the acceptance and effectiveness of crisis management plans.

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